By John Ferguson
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August 29, 2025
Every landlord wants to secure the highest possible rental price for their property in the shortest timeframe. At Ray White Hobart, with over $1 billion worth of property management experience, we know precisely what it takes to get your property leased quickly and at the best possible market rent. We’ve identified the three critical factors that directly impact how fast your property is rented: Price, Presentation, and Promotion. Here's how we expertly manage each of these to help you achieve premium rental returns through strategic Hobart property management. 1. Price: Staying Competitive in the Local Market In today’s well-informed, digital world, setting the right rental price is essential. Overprice your property, and it may sit vacant; underprice, and you miss out on potential income. Ray White Hobart provides detailed Competitive Market Analysis (CMA) reports, showing you comparable properties currently on the market and recently leased. We combine this data with honest feedback from prospective tenants during inspections to recommend a rental price that is attractive, competitive, and designed to reduce vacancy times. Our goal is a pricing strategy that maximizes your rental income while minimizing periods without tenants. 2. Presentation: Make Your Property Irresistible Presentation plays a vital role in attracting quality tenants quickly. Over time, even well-maintained properties can lose their initial appeal. A fresh coat of paint, new carpet, or minor refurbishments can make a remarkable difference—especially in the highly competitive rental market of Hobart. When your property looks inviting and well cared for, prospective tenants respond positively. This not only reduces vacancy but also helps maintain or increase rental values over time. At Ray White Hobart, we will advise and assist you with any presentation improvements needed to keep your property at the top of the market. 3. Promotion: Getting Your Property Seen In the digital age, “you can’t rent a secret.” Effective promotion is key to attracting the widest possible pool of tenants. Our Promotion Strategy Includes: Top Property Portals: We advertise your property on all major online portals, plus our own highly-visited Ray White Hobart website. To ensure visibility, premium listings at the top of search results are recommended to enhance exposure and increase enquiry volume. For Lease Signboards: Despite technology, traditional signage remains powerful. Over 10% of tenant enquiries come from drive-bys, where potential renters spot a For Lease sign while exploring the area. Open for Inspections: Using the latest technology, tenants can book inspections online and receive text/email reminders. We often schedule multiple prospects for the same inspection, creating a competitive environment that encourages above-market offers and deters lowball bids. The New Tenant “Drive-By”: Online First Impressions Matter Most tenants now start their search online. High-quality photos and compelling online marketing are critical because poor or amateur photography can cause your property to be overlooked even before a tenant steps foot inside. Our rental packages include professional photography to showcase your property’s best features, regularly updating images to reflect its current condition. This enhanced presentation online drives more genuine enquiries and reduces vacancy durations. Considering Pets: Expanding Your Tenant Pool If your property is suitable for pets, accepting pet-friendly tenants can significantly increase demand. Good tenants with pets often lead to longer tenancies and more positive experiences. Ray White Hobart only approves A-grade tenants, ensuring pet owners meet strict standards. When pets are accepted, we include specialized pet clauses in the lease to protect your property. Being a no-pets property can limit your tenant pool, potentially leading to longer vacancy periods and lost rent. In Summary: Why Properties Don’t Rent Quickly If your property is not leasing rapidly, it usually comes down to one or more of these factors: Overpriced relative to the current market Poorly presented and needing maintenance or updates Ineffective or minimal advertising At Ray White Hobart, we protect your interests throughout the letting process by providing ongoing market feedback, expert advice, and hands-on management—treating your property as if it were our own. Ready to Maximise Your Rental Returns? Partner with Ray White Hobart to leverage our deep local market knowledge, cutting-edge marketing techniques, and professional property management expertise. Contact us today to discuss how we can help you achieve the top rental for your investment property in Hobart.